Hp Sustainability Essay

Sustainability at ^ Hewlett-Packard:

FROMTHEORYTO PRACTICE

Lynelle Preston

" The Internet and related information solutions hold the guarantee of quick, sustainable economic growth that directly rewards everyone in the world. However , precisely the same forces can also trigger upsetting social, environmental and monetary disruption.... If perhaps technology firms simply stick to strategies of making the most of short-term shareowner value by simply encouraging maximum consumption of goods by clients, we exacerbate two of the most significant issues facing the planet today: damage to the natural environment that maintains life for everyone, and the exclusion from contribution in the world economy of most with the world's inhabitants. " —Carly Fiorina, CEO, Hewlett-Packard

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ustainability has become a tactical imperative for all those businesses nowadays. It has become a significant market pressure affecting long term financial viahility and achievement. Customers are requiring environmentally friendly husiness methods. Shareholders are applying " sustainability" as a way of measuring financial success and are producing sustainability indices. ' Stakeholder groups happen to be organizing conferences and relationships to raise consciousness and motivate sustainable organization practices between private sector and consumers.

At its core, the concept of durability is about realizing that the community is a closed rather than never-ending system, with limits that modern society is usually heginning to approach. The regular definition of durability from the Universe Commission of Environment and Development is usually: " Sustainahle development may be the ability of current years to meet their needs without diminishing the ability of future ages to meet their own. "

GALIFORNIA MANAGEMENT REVIEW

VOL. 43, NO . 3

SPRING 2001

Sustainability for Hewlett-Packard: From Theory capital t o Practice

Hewlett-Packard has become evolving through three distinctive phases of environmental durability over the past 2 decades. In the eighties, the environmental issues were primarily pollution control and elimination with a give attention to reducing emissions from existing manufacturing operations. During the eighties, HP produced great strides in pollution control and elimination, risk management, and facility improvements such as reducing toxic materials and exhausts. In the nineties, the focus shifted to item stewardship, which in turn focuses on earlier intervention to minimize environmental affects associated with the total life circuit of a product. HP proven a Product Stewardship function which in turn focused on growing global procedures for tracking and taking care of regulatory compliance problems, customer query response devices, information supervision, public insurance plan shaping, item take-back courses, green the labels, and integrating " design for the environment" and life cycle analysis in to product development operations. Today, durability is about producing technologies that actually contribute an optimistic impact to environmental issues. HP provides recognized that pollution prevention and merchandise stewardship are getting to be baseline market expectations. To become an environmental leader in the 21st century, HP must integrate environmental sustainability into its fundamental organization strategy.

Sitting the Foundation to get Sustainability

Before the 1990s, environmental initiatives and issues by HP had been handled by the Environmental Health insurance and Safety (EHS) group and were targeted largely upon pollution control and prevention—interpreting new environmental regulations, auditing divisions to get environmental compliance and performance, and reporting to several environmental organizations. In the early on 1990s, a fresh function known as Product Stewardship emerged within just EHS to concentrate specifically on the environmental attributes of products. The Product Stewardship function consists of a network of more than 70 merchandise stewards, each responsible for the environmental attributes of a specific product line. Product Stewards am employed at all...

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